IWC is a worldwide event which pursues a significant change in the world through the contribution and creativity of people from different cities and countries. All the ideas generated at Ideas World Cup will follow these rules:

Quantity

In Ideas World Cup’s brainstorming, quality comes through quantity. For this reason, it is important that every participant propose as much ideas as possible. A properly evaluation will analyse those ideas that seems impossible and make them possible, finding their useful place.

Complement

Coming up with ideas needs to be a social process, due to it brings people together into the creative process, increasing the social nature of the project. Our concept can be optimized by others participants. Even the most impossible ideas can become possible.

Both sides of the brain.

Most of the work activities require a bigger effort of the brain’s left hemisphere. That´s why the right side tends to be slower. The objective is to boost this side with the support of drawings and objects that can be used as representations. 

Pressure

Many people perform best when they work under pressure. The best time for a brainstorming is between 10-20 minutes. The leading person should push to work faster.

Fun

Pressure is not against fun. In fact, it could determines it. Think about a race where the one who generates more concepts – no matter their complexity – wins a prize.

Nothing is stupid

All ideas are extremely valuable. Some people are deathly afraid of public speaking. The ones who lead the activities should avoid prejudices and invite all participants to present their ideas, giving them the confidence to speak.  We’re all creative, and each of us has the ability to generate ideas.

Evaluation and criticism

Judgement or criticism are not allowed, they inhibit creativity. “If I know for sure that they are going to judge my ideas, I tend to limit their development towards what I think is a more widely accepted way